Wondering why you should invest in SEO?
Read this case study to learn how implementing the right strategies and SEO-structured content created a compounding effect that drove consistent traffic growth month after month.
In November 2023, we launched a new website for a legal firm in Malaysia. Starting from zero traffic and with a brand new domain, the main challenge was to position the website in a competitive industry where visibility and trust are critical.
The ticket size per client can translate to very high fees for the legal firm.
The goal was not just to attract visitors but to ensure that these visits translated into meaningful leads and conversions for the business.
Our Strategy
- Conducted in-depth keyword research to identify high-intent keywords relevant to legal services. This included both broad and long-tail keywords to capture a wide spectrum of potential clients.
- Created topical clusters to win for an entire range of keywords and their semantic variables. This content addressed the pain points of potential clients, providing them with valuable information and solutions, which helped establish authority and trust.
- Made sure that every page on the website was optimized for search engines. This included meta tags, header tags, internal linking, and image alt texts—all fine-tuned to align with SEO best practices.
- Ensured that the website had a strong technical foundation by optimizing site speed, mobile responsiveness, fixing crawl errors, and improving user experience.
- Given the nature of the industry, we focused on SEO optimization for the website for local search terms and ensuring consistency in NAP (Name, Address, Phone) information across online directories.
The Results
Over the course of just 9 months, the impact of our SEO efforts has been very encouraging.
- Impressions skyrocketed from 0 to 443K.
- Clicks grew from 0 to 35.8K, driving a significant amount of targeted traffic to the website.
- 355 organic leads were generated during the period, many of which converted into successful sales (each with a high ticket value), directly impacting the company’s bottom line.
Whether you’re starting from scratch or looking to improve your existing online presence, investing in SEO is a strategic move that can yield impressive results over time.
Ready to see similar results for your business? Let’s talk about how we can help you achieve your SEO goals.
For more SEO case studies, visit us at: https://www.starseo78.com/case-studies/
