How the 80/20 Rule Grew Clicks by 211% and 232% Impressions
In a fiercely competitive electronics market, standing out in search results can be a game-changer.
In June 2024, we partnered with a leading eCommerce retailer in the electronics sector to significantly enhance their online visibility. With hundreds of pages on their site, our mission was clear: focus on the most impactful pages to drive non-branded traffic and boost overall performance.
Our Strategy
We identified the 30 most relevant collection and product pages that were responsible for the largest percentage of traffic. (based on the 80/20 principle). These pages were optimized meticulously:
- Disavowed tons of toxic backlinks built by the previous agency.
- Revamped on-page content (meta tags), ensuring it was rich in relevant keywords and aligned with current search trends.
- Optimised internal linking and enhanced the site’s architecture to improve indexation and to create/sculpt proper semantically/contextually-charged signals to/from the right content. This helped boost the authority of these pages, making them more prominent in search engine rankings.
- Keyword research for product & collection pages.
- Content optimisation by layering existing content to sync with the searcher’s intent.
- Included FAQ into various product pages answering concerns of potential buyers.
Results
The impact of our SEO strategy was swift, with significant growth in just about a month!
When we compared a 19-day period before and after our optimization (6/7/24 to 24/7/24 vs. 25/7/24 to 12/8/24), the results have been very encouraging:
- Overall non-branded traffic: A 255% growth in clicks and a 276% increase in impressions.
- Analysis of optimised pages: On the 30 optimized pages alone, we observed a 211% growth in clicks and a 232% growth in impressions.
The results speak for themselves. The substantial growth in clicks and impressions for optimised pages proves that the right SEO executions can lead to exceptional performance spikes in competitive markets.
For more SEO case studies, visit our website at: https://www.starseo78.com/case-studies/
